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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

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Brand & Content

Katinat marketing strategy: when rent is the ad budget

Katinat turned prime corner sites into its main ad channel. Its 2022 and 2023 figures show where that works and when it starts to get expensive.

Oct 24, 2026 · 7 min read · 126Insights Editorial

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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest