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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

A hand holding a brown plastic cup with a black lid, held out toward a sunlit street lined with parked cars

Brand & Content

Hong Tra Ngo Gia business strategy: a big cup is easy to copy

Hong Tra Ngo Gia grew fast on the feeling of getting more in a big cup, which is easy to copy. Keeping 500 franchise outlets consistent is the hard part.

Nov 14, 2026 · 6 min read · 126Insights Editorial

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4 partsSelf-conceptStart reading

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The people behind 126Insights.

Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest