Trends
Tet 2027 advertising: lessons from Prada's handmade ads
Prada, e.l.f. and Levi's made handmade ads for the 2026 holidays. Here is a cheaper version small Vietnamese brands can run for Tet 2027.
Nov 3, 2026 · 7 min read · 126Insights Editorial
Perspectives for people who build brands
Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.
By topic
- 0111.11 sale in Vietnam: how brands should run it in 2026Oct 27, 2026 · 7 min readOct 27, 2026 · 7 min read
- 02Meta website crawling terms from Oct 30: what brands should doOct 20, 2026 · 7 min readOct 20, 2026 · 7 min read
- 03Vietnam's 20/10 ad: laugh at the gift buyer, not at femininityOct 14, 2026 · 6 min readOct 14, 2026 · 6 min read
- 04IMC trends 2025: Connecting channels, optimizing impactApr 14, 2025 · 3 min readApr 14, 2025 · 3 min read
Brand & Content31 posts
31 postsSee all
- 01Jollibee reindeer campaign: customers bought a gift to show offOct 29, 2026 · 5 min readOct 29, 2026 · 5 min read
- 02Vietnam trademark search: what to check before packagingOct 26, 2026 · 7 min readOct 26, 2026 · 7 min read
- 03What is shoppertainment? Shopee's 2,001st seat strategyOct 25, 2026 · 7 min readOct 25, 2026 · 7 min read
- 04Katinat marketing strategy: when rent is the ad budgetOct 24, 2026 · 7 min readOct 24, 2026 · 7 min read
- 01Secondhand business for Vietnamese brands: buy back your ownOct 23, 2026 · 6 min readOct 23, 2026 · 6 min read
- 02The after-sales promise is a product: what Mall's 34.2% share teachesOct 18, 2026 · 6 min readOct 18, 2026 · 6 min read
- 03The most expensive assumption in product development: Why you should "sell" before you "build"Feb 7, 2026 · 3 min readFeb 7, 2026 · 3 min read
- 04Everyone knows Parkinson’s Law. So, how long is actually “enough” for a project?Jan 26, 2026 · 4 min readJan 26, 2026 · 4 min read
Personal Growth15 posts
15 postsSee all
- 01Reading Vietnam's 1.6 million NEET figure: year one as a projectOct 19, 2026 · 6 min readOct 19, 2026 · 6 min read
- 02Manifest P1: Manifesting starts with your self-conceptApr 15, 2025 · 3 min readApr 15, 2025 · 3 min read
- 03Personal Branding P6: What you need is not personal brandingApr 11, 2025 · 2 min readApr 11, 2025 · 2 min read
- 04Who Am I? P1: Journey of self-discovery in modern societyMar 29, 2025 · 3 min readMar 29, 2025 · 3 min read
Series
Read in order, from part 1.
Writers
The people behind 126Insights.
Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
Latest