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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

Desk with a smartphone calculator, an open notebook and printed pie and bar charts, with a laptop blurred in the background

Marketing budget as a percentage of revenue: wrong first question

Gartner says 7.8% of revenue, The CMO Survey's median is 5%. How to set a 2027 marketing budget from market share goals and competitors' share of voice.

Nov 9, 2026 · 6 min read · 126Insights Editorial

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4 partsSelf-conceptStart reading

3 partsWho Am I?Start reading

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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest