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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

Diners sit on low orange plastic stools at tables on a night food street, with red lanterns hanging overhead

Brand & Content

Coca-Cola Foodmarks campaign: borrowing trust from local eateries

Coca-Cola Foodmarks put local eateries first and measured results through online combos. Lessons for brands planning Vietnam's Tet 2027 season.

Oct 22, 2026 · 6 min read · 126Insights Editorial

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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest