Contact Subscribe

Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

What’s on your mind?

ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

Amber iced oolong tea in a faceted glass on the edge of a wooden table, with blurred wooden tables and chairs behind

Brand & Content

Phê La brand strategy: Dalat oolong as the core promise

Phê La brand strategy explained: why it pulled its signature drinks off the menu, and how its Dalat oolong promise holds up as stores grow from 31 to 75.

Oct 31, 2026 · 7 min read · 126Insights Editorial

Trends Brand & Content Product Personal Growth

By topic

Trends^{11 posts}

11 postsSee all

Brand & Content^{30 posts}

30 postsSee all

Product^{6 posts}

6 postsSee all

Personal Growth^{15 posts}

15 postsSee all

Series

Read in order, from part 1.

6 partsPersonal BrandingStart reading

4 partsSelf-conceptStart reading

3 partsWho Am I?Start reading

1 partsManifestStart reading

Writers

The people behind 126Insights.

Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
Latest
All posts

Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest