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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

Woman in a denim jacket sits beside a laptop, smiling at her phone while holding a string-tied cardboard box, with stacked parcels behind her

The after-sales promise is a product: what Mall's 34.2% share teaches

Mall shops are 2.79% of storefronts but 34.2% of sales on three platforms. Before 11/11, small brands should write returns and warranty like a feature.

Oct 18, 2026 · 6 min read · 126Insights Editorial

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6 partsPersonal BrandingStart reading

4 partsSelf-conceptStart reading

3 partsWho Am I?Start reading

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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest