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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

A scooter rider passes a pavement stall packed with red and orange Tet flowers and decorations

Brand & Content

Vietnam Tet campaigns: why Red Bull and Tiger led in 2026

Vietnam Tet campaigns grew 14.39% in 2026 while discussion fell 8.9%. Red Bull and Tiger led by giving viewers a task, a lesson for Tet 2027.

Nov 5, 2026 · 8 min read · 126Insights Editorial

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The people behind 126Insights.

Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest