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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

A hand fanning out a small stack of Pokémon cards, with Exeggcute and Scatterbug in front against a dark blurred background

Pokémon card business: sell the pack opening, not price gains

Pokémon card buyers pay for a favorite character and the thrill of opening packs. Vietnamese shops should build on live breaks, game days and real stock.

Nov 6, 2026 · 7 min read · 126Insights Editorial

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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest