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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

A hand reaching along a rail of wooden hangers to browse red garments in a clothing store, small orange number tags on the hangers

Charm pricing: why 99k sells and when to use round prices

Charm pricing explained: why 99k beats round numbers, when the 9 makes a brand look always on sale, and four questions to set each price.

Nov 2, 2026 · 7 min read · 126Insights Editorial

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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest