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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

Five small electric city cars in different colors parked in a row along a brick-paved street in front of a stone building

Brand & Content

VF 3 marketing campaign: 66 hours from hype to deposits

The VF 3 marketing campaign closed orders in 66 hours on a roughly 2% discount. Here is how small brands can borrow the mechanic for Tet 2027.

Nov 1, 2026 · 6 min read · 126Insights Editorial

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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest