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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

Brown reindeer plush with a red nose and a red and white striped scarf sitting on a leather chair beside a grey knit blanket patterned with pine trees

Brand & Content

Jollibee reindeer campaign: customers bought a gift to show off

The Jollibee reindeer campaign sold a plush toy, not chicken. Five questions F&B brands in Vietnam should ask before choosing a Christmas gift.

Oct 29, 2026 · 5 min read · 126Insights Editorial

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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest