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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

Street vendor in a conical hat sitting under an umbrella beside a loaded bicycle on a city sidewalk, with parked scooters outside a shopfront, in black and white

Brand & Content

Chu Long salt coffee: anyone can copy the drink, not the name

Chu Long salt coffee grew to 60+ stores on a drink any café can sell. How the chain protects its name is a lesson for founders chasing trends.

Nov 7, 2026 · 6 min read · 126Insights Editorial

Trends Brand & Content Product Personal Growth

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6 partsPersonal BrandingStart reading

4 partsSelf-conceptStart reading

3 partsWho Am I?Start reading

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The people behind 126Insights.

Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest