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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

Red brick facade with a wooden door numbered 180 beside a green-framed shopfront numbered 178 on a city street

Brand logo change: Caixa shows the logo is the cheap part

Caixa kept its X and will swap signage on maintenance schedules through 2030. A lesson in the rebrand costs few teams count before changing a logo.

Nov 10, 2026 · 6 min read · 126Insights Editorial

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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest