Product
Online pet shop business: private label and in-house creators
An online pet shop business in Vietnam can win with a narrow private label and in-house creators, as Shopee order values rise.
Nov 13, 2026 · 6 min read · 126Insights Editorial
Perspectives for people who build brands
Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.
By topic
- 01Tet 2027 advertising: lessons from Prada's handmade adsNov 3, 2026 · 7 min readNov 3, 2026 · 7 min read
- 0211.11 sale in Vietnam: how brands should run it in 2026Oct 27, 2026 · 7 min readOct 27, 2026 · 7 min read
- 03Meta website crawling terms from Oct 30: what brands should doOct 20, 2026 · 7 min readOct 20, 2026 · 7 min read
- 04Vietnam's 20/10 ad: laugh at the gift buyer, not at femininityOct 14, 2026 · 6 min readOct 14, 2026 · 6 min read
Brand & Content37 posts
37 postsSee all
- 01Grab4Mom branded utility: turning empathy into a toggleNov 8, 2026 · 6 min readNov 8, 2026 · 6 min read
- 02Chu Long salt coffee: anyone can copy the drink, not the nameNov 7, 2026 · 6 min readNov 7, 2026 · 6 min read
- 03Vietnam Tet campaigns: why Red Bull and Tiger led in 2026Nov 5, 2026 · 8 min readNov 5, 2026 · 8 min read
- 04Xanh SM marketing strategy: consistency is what riders pay forNov 4, 2026 · 6 min readNov 4, 2026 · 6 min read
- 01Pokémon card business: sell the pack opening, not price gainsNov 6, 2026 · 7 min readNov 6, 2026 · 7 min read
- 02Charm pricing: why 99k sells and when to use round pricesNov 2, 2026 · 7 min readNov 2, 2026 · 7 min read
- 03Pickleball business in Vietnam: sell gear, don't open courtsOct 30, 2026 · 6 min readOct 30, 2026 · 6 min read
- 04Secondhand business for Vietnamese brands: buy back your ownOct 23, 2026 · 6 min readOct 23, 2026 · 6 min read
Personal Growth15 posts
15 postsSee all
- 01Reading Vietnam's 1.6 million NEET figure: year one as a projectOct 19, 2026 · 6 min readOct 19, 2026 · 6 min read
- 02Manifest P1: Manifesting starts with your self-conceptApr 15, 2025 · 3 min readApr 15, 2025 · 3 min read
- 03Personal Branding P6: What you need is not personal brandingApr 11, 2025 · 2 min readApr 11, 2025 · 2 min read
- 04Who Am I? P1: Journey of self-discovery in modern societyMar 29, 2025 · 3 min readMar 29, 2025 · 3 min read
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The people behind 126Insights.
Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
Latest