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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

Motorbikes and a minivan on a Hanoi street, with a row of colorful tube houses behind them

Brand & Content

Xanh SM marketing strategy: consistency is what riders pay for

Riders rate Xanh SM highly for clean cars, polite drivers and an easy app. Small brands can copy how it holds that standard, but not the capital behind it.

Nov 4, 2026 · 6 min read · 126Insights Editorial

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6 partsPersonal BrandingStart reading

4 partsSelf-conceptStart reading

3 partsWho Am I?Start reading

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The people behind 126Insights.

Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest