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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. Three new articles every week.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

Wooden shelves in a fashion boutique displaying black, cream and pale blue handbags next to high heels and small colourful boxes

Vietnam's 20/10 ad: laugh at the gift buyer, not at femininity

HAPAS's 2026 Women's Day ad shows where self-deprecating humor ends and mockery begins, plus five questions to test any gender-based comedy script.

Oct 14, 2026 · 6 min read · 126Insights Editorial

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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest