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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

Overhead view of a Vietnamese Tet feast on a red patterned mat, with banh chung, boiled chicken, rice vermicelli, greens and blue-and-white bowls

Brand & Content

Tet 2027 campaign music: keep one brand sound, not a new song

Home Credit, KFC and Dien May Xanh show why Tet 2027 campaign music should reuse one brand sound for several seasons, and where small brands start.

Nov 12, 2026 · 6 min read · 126Insights Editorial

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6 partsPersonal BrandingStart reading

4 partsSelf-conceptStart reading

3 partsWho Am I?Start reading

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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest