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Perspectives for people who build brands

Analysis of brands, content, products and personal growth, written for marketers and founders in Vietnam. A new article every day.

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ProductEveryone knows Parkinson’s Law. So, how long is actually “enough” for a project?Read this article· 4 min read

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Brand & Content

Coolmate on Amazon: how a Vietnamese brand opened with socks

Coolmate's Amazon US strategy shows Vietnamese brands a way abroad: open with a product shoppers can compare, tell the origin story later.

Oct 21, 2026 · 7 min read · 126Insights Editorial

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4 partsSelf-conceptStart reading

3 partsWho Am I?Start reading

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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?
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Writing is a journey of self-discovery and connection. It means sharing perspectives, asking questions, and seeking answers to the deepest one of all: Who am I?

Latest